CONSUMER CONFIDENCE MAY BE SLIPPING, BUT ONE DESIGN TREND IS HOLDING STEADY: A RETURN TO QUIET, TACTILE MINIMALISM. WITH INFLATIONARY PRESSURES SQUEEZING HOUSEHOLD BUDGETS AND THE LUXURY SECTOR RECALIBRATING AFTER A DECADE OF GROWTH, THERE’S AN APPETITE FOR RESTRAINT, AND FOR PIECES THAT FEEL TIMELESS RATHER THAN SEASONAL.
THE RISE OF “QUIET” FASHION
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ACROSS THE FASHION LANDSCAPE, DESIGNERS LIKE THE ROW, PHOEBE PHILO AND, AT A MORE ACCESSIBLE LEVEL, UNIQLO ARE ALL OFFERING COLLECTIONS THAT RESIST OVERT LOGOS AND SHOUTY BRANDING. THESE ARE PIECES THAT DON’T SCREAM “FASHION” BUT REMAIN DEEPLY DESIRABLE: THOUGHTFUL CUTS, IMPECCABLE FABRICS, AND A PALETTE THAT LEANS ON NEUTRALS AND, THIS SEASON, BROWN AS THE NEW BLACK.
THE ROW EVEN EXTENDS THIS AESTHETIC TO ITS OWN STORES, WHICH ARE FURNISHED WITH MUSEUM-WORTHY MID-CENTURY DESIGN — THINK PIERRE JEANNERET CHAIRS, JEAN PROUVÉ TABLES AND CHARLOTTE PERRIAND STOOLS — CREATING AN ENVIRONMENT OF UNDERSTATED LUXURY. THIS CROSS-POLLINATION BETWEEN FASHION AND INTERIORS IS HELPING NORMALISE HIGH-END FURNITURE AS PART OF THE “WARDROBE” OF THE HOME, ESPECIALLY FOR SHOPPERS ATTUNED TO DESIGN.
CASE STUDY: ZARA HOME × VINCENT VAN DUYSEN
ONE OF THE CLEAREST EXPRESSIONS OF THIS SHIFT IS ZARA HOME’S COLLABORATION WITH VINCENT VAN DUYSEN. KNOWN FOR HIS WARM MINIMALISM, VAN DUYSEN HAS DISTILLED HIS AESTHETIC INTO A COLLECTION OF FURNITURE AND HOMEWARE THAT COMBINES ACCESSIBLE PRICE POINTS WITH FAMILIAR MINIMALIST TROPES, CLEAN-LINED OAK, MUTED NEUTRALS AND EARTHY BROWNS, TACTILE LINEN, AND LEATHER DETAILING.
SIGNIFICANTLY, VAN DUYSEN’S SLIPCOVER SOFAS FOR ZARA HOME ARE PRODUCED BY BLASCO, A SPANISH ATELIER CELEBRATED FOR ITS EXQUISITELY TAILORED LINEN SOFAS AND CHAIRS. THEIR CRAFTSMANSHIP ENSURES A RELAXED YET REFINED LOOK THAT REFLECTS VAN DUYSEN’S ETHOS OF UNDERSTATED ELEGANCE. (WE ALSO STOCK BLASCO’S FURNITURE PIECES, WHICH YOU CAN EXPLORE BELOW.)
WHY THIS MATTERS FOR INTERIORS
AS FASHION MOVES AWAY FROM OVERT SIGNALS OF WEALTH AND STATUS, INTERIORS ARE FOLLOWING SUIT. CONSUMERS MAY BE SPENDING MORE CAUTIOUSLY, BUT THEY’RE CHANNELLING FUNDS INTO LONG-TERM, CALMING INVESTMENTS — A PIERRE JEANNERET CHAIR, A JEAN PROUVÉ DESK, A LINEN SOFA FROM A RESPECTED ATELIER — RATHER THAN TREND-LED DÉCOR. THE NEW ASPIRATIONAL HOME LOOKS MORE LIKE A SANCTUARY THAN A SHOWROOM, GROUNDED IN WARMTH, QUALITY AND A PALETTE OF TACTILE NEUTRALS.
🛋️ SHOP THE LOOK
BRING THE MOOD OF “QUIET” LUXURY INTO YOUR OWN HOME:
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BLASCO LINEN SLIPCOVER SOFAS & CHAIRS – THE SAME ATELIER PRODUCING VINCENT VAN DUYSEN’S SOFAS FOR ZARA HOME. EXPLORE BLASCO HERE →
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PIERRE JEANNERET FURNITURE – AUTHENTIC MID-CENTURY CHANDIGARH DESIGNS, AS SEEN IN THE ROW’S STORES. SHOP MIDCENTURY JEANNERET HERE →
EACH PIECE IN OUR CURATED SELECTION IS CHOSEN FOR ITS ENDURING QUALITY AND TIMELESS AESTHETIC — AN INVESTMENT IN CALM, LASTING STYLE.
THIS ARTICLE IS PART OF THE MEASURED EYE SUBSTACK: MUSINGS ON INTERIORS AND DESIGNS