Website Privacy Policy Platform D
1. Introduction
At Platform D ("we", "our" or "us"), we recognize and respect the importance of protecting your privacy. This Privacy Policy describes how we collect and process your personal data when you visit or use www.platformd.com (our "Website"), as well as when you interact with us via telephone, post, SMS or WhatsApp, our chat function and social media, or by purchasing products via our Website.
2. Who we are
We are the data controller in relation to the personal data that we collect, use or hold about you and we are responsible for protecting it in line with data protection laws. If you have any questions about this Privacy Policy or our privacy practices, please contact us by email at customercare@platformd.co.
3. How and when we collect your personal data
We collect personal data about you from a variety of sources, including:
(a) from you directly when you create an account with us, place an order with us or communicate with us via our Client Services team (by email, phone, or LiveChat) and via social media; (b) from information we generate about you during our relationship with you, such as data collected from cookies and other similar technologies which are described in our Cookies Policy; and (c) from information we collect about you from other sources, such as Google and social media. This includes commercially available sources too, such as public databases (where permitted by law).
4. What personal data we collect
We collect the following information from you directly:
(a) personal details and contact information e.g. name, date of birth, telephone number, email address, billing address, shipping address, type of address (e.g. home, second home, work), payment method; (b) account details e.g. username and password, order history, as well as your marketing preferences per channel; (c) your clothing size if you require assistance with product sizing; (d) your voice from call recordings we take when you contact our Client Services team by phone; and (e) other personal information about you, for example, in relation to your reactions and/or feedback on our products and services, some of which may be considered health information and/or involve you providing photographs of you wearing or using our products. Giving such information is voluntary and only collected when you share it with us, for example, when you contact our Client Services team in relation to a product return or feedback.
When you are using our Website, placing an order with us, or liaising with us about an order or enquiry, we collect and process other types of information about you, such as:
(a) technical information collected from your computer or mobile device when browsing our Website e.g. your IP address, your location (by country, state, and city), device type, browser type, operating system; and (b) information generated about you e.g. orders placed by you which will include details, such as the value of orders, products purchased; and information about your visit to our Website, such as your saved items, the pages you visit, how often you use our Website, all of which help us to understand your interests.
Finally, we collect information about you from other sources, such as:
(a) from our delivery partners in relation to the status of your orders e.g. name, signature, location of your order and proof of delivery photographs; and (b) publicly available information required for identity verification purposes via Google and social media e.g. gender, country you are located in.
5. How we use your personal data and the legal basis on which we use it
| Purpose | Activity | Legal basis |
|---|---|---|
| To process your orders and facilitate any returns | We use your personal data to process and deliver any orders that you place with us, and keep you informed of its status. Similarly, if you return a product, this information will be used to process and complete any return, including arranging for the product to be picked up. | This is so that we can comply with our contractual obligations to you. |
| To operate our business | We use your personal data to ensure we can run our business, by enabling you to create an account, browse our Website and purchase our products. We also use your personal data where it is necessary to verify your identity and to satisfy legal or regulatory requirements to which we are subject. Further, we use your personal data in order to exercise and protect our legal rights. For example, to detect, prevent and respond to: (i) fraudulent activity and claims, such as the creation of new accounts by banned users; (ii) intellectual property infringement claims; (iii) violations of law or our terms of purchase; and (iv) to prevent or detect counterfeits. | It is in our legitimate interest to operate our business in an efficient, safe and lawful way and protect it from fraudulent or other unlawful activity. In some cases, we are under a legal obligation (whether by a regulatory authority or a court order) to conduct certain checks and disclose personal data. |
| To improve our business | We analyze information about your use of and feedback on our Website, products, and services to provide an improved customer experience. We may use your personal data for product testing and development, as well as site analytics. | It is in our legitimate interest to conduct research and analytics in relation to the running of our business so that we can understand any issues with our Website, services, or products in order to improve them. |
| To communicate with you | We use your personal data when we communicate with you, for example, if we are providing information about changes to our terms of purchase or if you contact us with questions about any products, services, or our business in general. | It is in our legitimate interest that we are able to respond to your queries in an appropriate and personalized way and also assist you with your shopping experience with us. Also, it is in our legitimate interest to provide you with relevant information about our products, services, and/or business. |
| To inform you about our products, services, events or other news | We use your personal data to better understand your preferences and to personalize the messages we send to you. This includes sending you information by email and/or post about our products and services, as well as news or events that may be of interest to you. | This is on the basis of your opt-in consent, and you may opt out at any time. |
| To customize your experience | When you use our Website and services, we may use your personal data to improve your experience with us. | It is in our legitimate interest to provide and develop our services and Website based on your feedback and content generated about you. |
6. How and when we share your personal data
We may share your personal data with third parties under the following circumstances:
(a) We share your personal data with our service providers and business partners. These third parties belong to the following categories:
(i) Companies that help us process your order, such as our payment service provider, as well as our warehouse and logistics services provider. (ii) Companies that help us deliver your order, such as couriers and parcel delivery companies who act as data controllers for the duration of the delivery process. (iii) Professional service providers, such as messaging services, telephony providers, IT software providers, sales tax software providers, marketing and research agencies, profile and behavioral analytics companies, and website hosts who help us run our business. (iv) Credit reference agencies, law enforcement, and fraud prevention agencies, to tackle fraud. (v) Governmental bodies and regulators to comply with our legal obligations.
Further details about the specific third parties we engage can be provided on request.
(b) Group companies We work closely with other companies that are part of our Group. We may share your personal data with such companies for the purposes of security, optimization of our products and services, as well as internal reporting. (c) As required by law We may share your personal data with law enforcement agencies, courts, government authorities, or other third parties where we believe it is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of a third party. (d) In the context of a transaction We may share your personal data with potential partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business. Should such a sale or transfer occur, we will use reasonable efforts to obligate the entity to which we transfer your personal data to use it in a manner that is consistent with this Privacy Policy.
7. How we secure and store your personal data
We implement physical, technical, and organizational security measures designed to safeguard the personal data that we process. These measures aim to provide the ongoing integrity and confidentiality of your personal data. We evaluate and update these measures regularly. However, no information system is impenetrable, so we cannot guarantee the absolute security of your personal data. We retain your personal data in line with our retention policy, as required by law, to investigate or defend against potential legal claims, and to help prevent fraudulent activity. We only retain personal data for as long as it is required.
8.International Data Transfers
In some cases, your personal data will be transferred to, stored, and processed in a country that is not regarded as providing the same level of protection for personal data as the UK. We have put in place appropriate safeguards (such as regulator-approved standard contractual terms) to provide adequate protection of your personal data in accordance with applicable legal requirements. For more information on these safeguards or to obtain a copy of such safeguards, please contact us at: customercare@platformd.co.
9. Your Rights
You may, in certain circumstances, have rights in relation to the personal data that we hold about you. These may include the rights to access, correct, delete, restrict or object to our use of, or the processing of your personal data. You may also request a portable copy of your personal data in a usable electronic format. Where you have provided your consent to any use of your personal data, you can withdraw this consent at any time. We encourage you to contact us to update or correct your information if it changes or if the personal data we hold about you is inaccurate. Please note that we may require additional information from you to honor your requests. There may be situations in which we will not be able to comply with your request due to our legitimate interests or legal obligations. If you would like to discuss or exercise any rights you may have, please contact us at: customercare@platformd.co. If you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to The Netherlands data protection regulator, the Dutch DPA: https://www.autoriteitpersoonsgegevens.nl.
10. Changes to this Privacy Policy
We may modify or update this Privacy Policy from time to time. If we make any revisions that materially change the way in which we process your personal data, we will notify you of these changes before applying them.
Dated: February 2024